Back Among the Bumper Stickers
Uh-oh!
I've resettled in Portland, Oregon, and someone learned a new word while I was gone! That someone is the entire city, and that word is sustaina-motherfucking-bility.
I became familiar with the term a year and a half ago when I was learning about organic gardening methods in Georgia, and in the context of farming it makes sense. It's a correlate of organic, but applies the idea more broadly and consistently. Organic farming uses no synthetic chemicals. That is the beginning and end of it. Sustainable farming, though it can have many interpretations, generally means organic farming that is also local, well-managed, and community-oriented. That's vague, but as the USDA relaxes the requirements for organic certification and more of the organic food on US supermarket shelves comes from huge, frequently overseas, corporate farms owned and managed by large agribusiness concerns, it becomes more important to understand that there is an important and relevant difference between sustainable and merely organic, especially because organic has become such a buzzword.
But Portland, land of liberal buzzwords, has fast-forwarded past organic and gone straight to the money shot: sustainable. If it was only used in reference to farming methods, I would be like this: "Fuck yeah, Portland. Do that thing!" But, predictably, it ain't.
Door handle molders are sustainable. Day spas are sustainable. Design firms are sustainable. And this place is sustainable: Nau, Inc. If you can figure out what the fuck this joint does just from looking at their leafy, dewy, deciduousy website, I will blow you seven times. Because you can't. But perhaps you can glean something extra from their listing for a studio manager on Craigslist:
"The Nau, Inc. Value Equation
Our value equation is developed by integrating economic, environmental and social factors into the traditional business model.
Maximizing our value requires taking all three dimensions into account.
We believe that a sustainable business has a fiduciary responsibility to its shareholders and a moral imperative to effect social and environmental change.
And this is not just lip service.
This belief is reflected in our mission statement, and it’s written into the by laws of our business plan.
We further believe that by holding to these integrated goals, we will dramatically expand our sphere of influence.
This blending of profitability and philanthropy is the new measure of success.
We intend to assume a leadership role in corporate responsibility while providing maximum return on shareholder investment.
Our value equation is simple:
Do well by doing good."
This is not just lip service, people. After all, IT'S REFLECTED IN THEIR FUCKING MISSION STATEMENT.
(I realize I perhaps use all caps flippantly and too frequently, but it's the only way to accurately reproduce the shrill shriek of frustrated fury you'd hear were you actually talking with me in person.)
Ah, fuck it. I'm gonna go finish my sustainable Bloomin' Onion with cage-free peppercorn-ranch dipping sauce and get my ass in a hot bath of naturally-derived hemorrhoid-soothing herbs. God, I wish this burning itch wasn't sustainable.
I've resettled in Portland, Oregon, and someone learned a new word while I was gone! That someone is the entire city, and that word is sustaina-motherfucking-bility.
I became familiar with the term a year and a half ago when I was learning about organic gardening methods in Georgia, and in the context of farming it makes sense. It's a correlate of organic, but applies the idea more broadly and consistently. Organic farming uses no synthetic chemicals. That is the beginning and end of it. Sustainable farming, though it can have many interpretations, generally means organic farming that is also local, well-managed, and community-oriented. That's vague, but as the USDA relaxes the requirements for organic certification and more of the organic food on US supermarket shelves comes from huge, frequently overseas, corporate farms owned and managed by large agribusiness concerns, it becomes more important to understand that there is an important and relevant difference between sustainable and merely organic, especially because organic has become such a buzzword.
But Portland, land of liberal buzzwords, has fast-forwarded past organic and gone straight to the money shot: sustainable. If it was only used in reference to farming methods, I would be like this: "Fuck yeah, Portland. Do that thing!" But, predictably, it ain't.
Door handle molders are sustainable. Day spas are sustainable. Design firms are sustainable. And this place is sustainable: Nau, Inc. If you can figure out what the fuck this joint does just from looking at their leafy, dewy, deciduousy website, I will blow you seven times. Because you can't. But perhaps you can glean something extra from their listing for a studio manager on Craigslist:
"The Nau, Inc. Value Equation
Our value equation is developed by integrating economic, environmental and social factors into the traditional business model.
Maximizing our value requires taking all three dimensions into account.
We believe that a sustainable business has a fiduciary responsibility to its shareholders and a moral imperative to effect social and environmental change.
And this is not just lip service.
This belief is reflected in our mission statement, and it’s written into the by laws of our business plan.
We further believe that by holding to these integrated goals, we will dramatically expand our sphere of influence.
This blending of profitability and philanthropy is the new measure of success.
We intend to assume a leadership role in corporate responsibility while providing maximum return on shareholder investment.
Our value equation is simple:
Do well by doing good."
This is not just lip service, people. After all, IT'S REFLECTED IN THEIR FUCKING MISSION STATEMENT.
(I realize I perhaps use all caps flippantly and too frequently, but it's the only way to accurately reproduce the shrill shriek of frustrated fury you'd hear were you actually talking with me in person.)
Ah, fuck it. I'm gonna go finish my sustainable Bloomin' Onion with cage-free peppercorn-ranch dipping sauce and get my ass in a hot bath of naturally-derived hemorrhoid-soothing herbs. God, I wish this burning itch wasn't sustainable.
